AWS Truepower was acquired by global safety science company UL in 2016. However, now AWS is officially changing their full brand to reflect the new identity.
“Our company and our brand have been evolving since our founding 35 years ago through acquisitions, new products and service lines, a unique culture, and the expertise of our employees,” states the company in a recent press statement. “We are starting this next chapter in our evolution by adopting the UL brand, logo, and identity.”
What will change:
The logo. AWS Truepower will now use the internationally recognized logo of UL, along with the wordmark “Renewables” on materials, website, and at conferences.
The website. The company says it will have a new look with the UL brand, and will continue to produce insightful content in their online Knowledge Center.
The UL reach. “Under UL we have been able to build a truly global team of renewable energy experts in every region of the world with expertise in everything from renewable project development to energy storage, to certification, and the list keeps growing,” states the release.
What will not change:
Current agreements. All existing contracts and agreements will remain in place.