ÖLFLEX World Tour: cable drum arrives in the USA.
On April 13, Florham Park was the setting for an unusual celebration: the German-based, worldwide supplier of integrated wire, cabling and connector products and solutions, the Lapp Group, commemorated the 50th anniversary of their signature brand ÖLFLEX. It was the world’s first industrially manufactured power and control cable, and the first ever cable with color-coded conductors. To celebrate this, the Lapp Group is holding the ÖLFLEX World Tour — an ÖLFLEX cable drum visiting various Lapp sites around the globe. On April 13, the ÖLFLEX World Tour made its American stop at the Lapp Group’s American headquarters in Florham Park, New Jersey. Attendees of the festivities signed the reel at each stop.
After its start in Stuttgart in the summer of 2010, the Tour has made stops in France, Spain, South Africa, India, China, Japan, and Chile before coming to the U.S. At every stop, events for customers and employees were held, including performances by the Lapp Artists – a troupe of artists that accompanies the ÖLFLEX World Tour and has come up with some inventive and memorable ways to integrate Lapp cables, industrial connectors and other cabling accessories into their act. The North American stop saw a two-day event which, on the first day, took the guests on a tour of the cable production site and warehouse and taught them some useful information about cabling and connectivity solutions for various applications and conditions, followed by the Lapp Artists’ stunning show of acrobatics, dance and comedy. The first day concluded with a grand gala event at Meadow Wood Manor in Randolph, where Emmy-winner Steve Adubato interviewed Lapp family members and stakeholders Andreas and Siegbert Lapp. The brothers then collaborated with artist, Elliot, in the spontaneous creation of two unique works of art to commemorate the 50th anniversary of the Lapp Group and its ÖLFLEX brand.
The second day of the event was a tour of New York City. Highlights of the tour included areas where Lapp cable or products are being used. This featured stop on the tour was a visit to Times Square and the New Year’s Eve ball.
USA was the first international branch of Lapp Group
Lapp Group North America was first established in 1976 in New Jersey and currently employs some 200 employees. At the time, it was the first international branch of the German family business, which has since established Lapp companies in 40 countries and is represented via partners in another 100 countries. Since then Lapp North America has relocated to the newly renovated 130,000 square foot facility in Florham Park and offers a complete one-stop solution for power/signal cable and connector needs throughout automation markets. A special focus is placed on the growth markets of energy, transportation, and life sciences. The Florham Park site houses a state-of-the-art cable manufacturing plant, Lapp Cable Works. In addition to the manufacturing site, the Florham Park location also provides complex harnesses, integrated systems solutions, and custom cable assemblies. Lapp North America also operates Lapp Tannehill, a distributor with a sales office and warehouse in Minnesota, and a warehouse in Las Vegas, as well as a sales office in Toronto, Canada, and a sales office including a warehouse in Guadalajara, Mexico.
The Lapp Group also provides comprehensive online coverage of the ÖLFLEX World Tour. An online newsroom has been set up at www.oelflex50.com, where visitors can find reports, pictures and videos. Attendees of the events and friends of the Lapp Group can also comment and discuss their experiences and other topics relating to the company on the Lapp Group’s facebook page (www.facebook.com/lappgroup). Video of the event is here: http://www.oelflex50.com/usa