SEE Forge Inc., developer of the energy industry’s automation platform for collecting, visualizing, and analyzing field-based processes, says the company has closed a $1 million seed round of financing. Mercury Fund, a Houston-based venture capital group, led the funding round, which also included Correlation Ventures as well as a number of top Oil & Gas experts. SEE Forge will use the funding to expand its mobile and analytics platform and to support its rapidly growing customer base focused in Oil & Gas.
Founded in Perth, Australia in 2012, SEE Forge provides a cloud-based solution for improving operational efficiencies and lowering risks. Providing employees with a single digital application that eliminates paperwork and spreadsheets lets companies monitor and perform predictive analytics in real time.
Companies waste billions of dollars a year on inefficient site-based processes. Paper, Excel, and legacy systems frustrate employees and put vital operations as risk. Employees demand a fast and simple consumer experience. SEE Forge provides a real-time window into operations uncovering risks and opportunities for improvement that have never been seen before.
“The theme of consumerization of IT is something we have been focusing on at Mercury Fund,” said Blair Garrou, Managing Director at Mercury Fund. “We have seen a lot of mobile workflow solutions serving various industries, but See Forge’s solution is the first we’ve seen that can be applied across many industries, which was interesting for us.”
“We invested in SEE Forge because of the entrepreneurs,” said Kirk Coburn, Founder and Managing Director of SURGE Accelerator. “The founders are operational experts that have spent years in the field understanding customer needs. We have seen many other startups in this space, but none of them with this level of expertise and focus on delivering an easy to-use-product.”
“Having investors who understand energy and are aligned to solving these serious challenges will help accelerate our vision of lowering operational costs and reducing risk in energy operations,” said James McDonough, CEO of SEE Forge.
Filed Under: News, O&M