HELUKABEL, a global cable manufacturers, has opened a new branch in Portugal, its 26th branch worldwide. Cables and wires— from conventional control cables to highly flexible data cables, predominantly for industrial applications — will soon be stored in a 6,500-square-foot warehouse.
The branch will initially be run by a sales and logistics team of four employees in Coimbra, located between the industrial centers of Lisbon and Porto.
“There is a thriving electrical industry in Portugal, and developments in the mechanical engineering and renewable energy industries are also very promising,” said Eduardo Soares, Director of the branch. “Applications in these industries are increasingly becoming more sophisticated, which is in turn making the requirements on cables and connection technology higher as well. HELUKABEL’s top-quality, internationally certified products, together with our local service network, will allow us to perfectly meet these increasing demands.”
“Portugal is an interesting market for us. We believe that the positive economic growth from the last two years will continue over the long term. We need to be close to the customers in order to have a better understanding of the local requirements,” added Marc Luksch, Managing Director at HELUKABEL. “Furthermore, our customers in African countries where the official language is Portuguese, such as Mozambique, Angola or Cape Verde, will benefit from our local presence in Portugal,” he continued.
Just last year, HELUKABEL celebrated the construction of a new expansion at its manufacturing plant in Windsbach, Germany.