Iron Mountain, an information management services provider, launched a new data center renewable energy reporting solution called Green Power Pass (GPP). GPP is an industry-endorsed, fully-transparent solution for companies seeking to report greenhouse gas or CO2 reductions associated with the green power they consume. It covers power consumed at every Iron Mountain data center across the globe and is available immediately to all Iron Mountain colocation customers.
Data center energy load can represent a significant percentage of an organization’s overall environmental footprint. For clients focused on reducing that impact, Green Power Pass can help demonstrate their commitment to carbon, and emission reduction goals in line with initiatives such as RE100, Science Based Carbon Targets, and CDP reporting. Prior, the only option available would be third-party contracting processes to purchase offsets or renewable energy credits. In keeping with Iron Mountain’s commitment to offering 100% renewable energy in its data center division, early adopter customers through June 30, 2019, can receive these credits free of charge.
“Iron Mountain’s Green Power Pass is an exciting breakthrough for the data center industry and a wonderful demonstration of the power of collaboration between industry and NGOs,” said Miranda Ballentine, CEO of Renewable Energy Buyers Alliance. “By being the first product to come to market that uses the Future of Internet Power’s Requirements for Supplier-Procured Renewable Energy, Iron Mountain is showing the way for data center customers to easily access the benefits of green electricity. Now all colocation and cloud customers of any size can be part of the movement to increase demand and help realize the goal of an internet powered by 100% renewable energy.”
GPP reporting is standardized, delivering an annual certification, validating that 100% of the power used at Iron Mountain is from qualifying renewable resources. Additionally, customers receive a detailed report on their power consumption and full documentation on the amount, source, and chain-of-custody of the wind, solar, or other renewable electricity associated with that Iron Mountain facility.
“Green Power Pass is a significant step in the renewable energy journey for Iron Mountain, our data center customers, and the industry,” said Kevin Hagen, VP of environmental, social, & governance strategy, Iron Mountain. “Our first step was to find cost-effective renewable energy solutions for our business. With GPP, we can now pass through those benefits to our customers and finally, by building GPP on a new collaborative industry protocol, we’re showing that all data center providers can deliver this kind of solution. It’s a sustainable business shift that is good for our customers, our business, our industry, and the environment.”
Early adopters include Akamai, Arizona State University, and WeWork. These organizations are the first customers to adopt Green Power Pass and delivered valuable feedback as Iron Mountain developed the solution.
“Akamai believes that operating our business with a small environmental footprint is fundamental to unlocking the potential of the internet and an essential value for our customers and the communities in which we operate,” said Robert Blumofe, executive VP of the Enterprise Division at Akamai. “We strive to incorporate our sustainability principles into our business relationships by seeking similar commitments from our major suppliers. We are pleased to be a launch partner of Iron Mountain’s Green Power Pass, allowing us to deliver services to our customers in a sustainable and socially responsible way through 100% renewable power.”