HELUKABEL, a global manufacturer and cable, wire, and accessories supplier, is enhancing its global distribution channels by opening local subsidiaries in Mexico and Brazil.
“Seeing the rising demand for our products in Central and South America meant now is the right time to open our own subsidiaries to grow even closer to our customers,” said Mark Luksch, Managing Director of HELUKABEL.
The subsidiaries in Brazil and Mexico are located in the industrial heartlands of their respective countries, where numerous global companies have already set up operations.
In Mexico alone, there are thousands of global companies and sustainable investments are being made in the automotive and food and beverage industries, to name a few. Both are key markets for HELUKABEL and the central location of the new office north of Mexico City provides access to an excellent infrastructure for supplying diverse industrial regions.
“With the opening of HELUKABEL Mexico, we have now built one cohesive business unit covering NAFTA (Canada, Mexico and the United States),” said Markus Dannheim, President of HELUKABEL USA. “Our customers, especially those that are export-oriented, now have access to a HELUKABEL branch in each country to provide enhanced product availability and the personalized service that our customers in each country have grown accustomed to.”
Fast delivery times and on-site availability also form the basis of the new subsidiary near São Paulo, Brazil. Of the 1,300 German companies based in Brazil already familiar with the HELUKABEL brand in Europe, 1,000 are in São Paulo and the surrounding area.
Despite the current economic downturn, HELUKABEL views its commitment in the world’s fifth most populated city as a long-term one. Many of HELUKABEL’s large international customers have been active in Brazil for years, and in some sectors, the local industry has produced several internationally renowned companies, which are supported by HELUKABEL’s worldwide service network.