A manufacturer of wire and cable has a collection of interactive e-catalogs. General Cable says its catalog allows staying up-to-date on its products and services. It will also assist the company in its effort to reduce paper usage.
With the use of technology, such as replicating the page turning of a traditional print catalog, as well as functions that bring the pages to life, technical product information is delivered with the click of a mouse to current and potential customers. Click on any of the 16 catalog thumbnails to initiate the interactive search capabilities; look up product and technical information; share pages with a colleague; print or download a page, range of pages or the entire catalog; and even review a product-related video right on the page where the product resides.
“By delivering unlimited content in real-time, General Cable will improve its efficiency by guiding new and existing customers to the right products and information,” says Lisa Lawson, Vice President of Corporate Communications, General Cable. “Our customers will work faster and more accurately, locating the information they need to complete specifications or place orders. The preliminary feedback on the interactive e-catalogs has been very positive.”
General Cable www.GeneralCable.com