Wind turbine manufacturers are primarily ranked in terms of total megawatts installed in a given year, but a more interesting story looks at differences in strategy and execution, product offerings, geographic diversification, and a mix of qualitative factors at play.
A new leaderboard report from Navigant Research examines the strategy and execution of 12 original equipment manufacturers active in the wind turbine market, providing industry participants with an objective assessment of these companies’ relative strengths and weaknesses in the global industry.
“Wind turbine manufacturers are primarily ranked in terms of total megawatts installed in a given year, but a more interesting story looks at differences in strategy and execution, product offerings, geographic diversification, and a mix of qualitative factors at play in this competitive and dynamic marketplace”
Trailing the top-tier vendors are a number of strong contenders that, while proven, successful, and well-respected, may have smaller global business footprints and narrower product offerings, according to the report. Ranked behind these companies are a few large and very capable Chinese wind turbine vendors that rely predominantly on their domestic market but show mixed or limited success in other international markets.
The report examines the strategy and execution of 12 OEMs that are active in the global wind turbine market. The vendors are rated on 12 criteria: vision; go-to-market strategy; partners; production strategy; technology; geographic reach; sales & marketing; global market share, 2015 capacity; product quality & reliability; product portfolio; cumulative installations; and staying power.
Navigant Research
www.navigantresearch.com
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