Finnish energy provider, Vaasan Sähkö Oy, is the second customer to sign up for Utilytics, a new analytics service for the energy market delivered by Enoro. This contract follows the first Utilytics contract made in December by the Finnish energy corporation Loiste Group. Vaasan Sähkö Oy plans to use the energy data analysis for empowering the entire sales team.
Utilytics was introduced in response to the intensively competitive energy market. A more diverse group of emission-conscious consumers demand more choice and information. Utilytics uses big data to create insights from energy consumer behavior, aiming to increase the competitive edge of energy utilities.
Vaasan Sähkö Oy participated in a beta program and was convinced about Enoro’s commitment to long-term development.
“Our main reason for subscribing to Utilytics is related to the timeliness and accuracy of data analysis. We have had implementations for some of the use cases, but their value has been reduced for two reasons,” explained Olli Arola, Business Unit Director at Vaasan Sähkö Oy. “First, some of them have required so much manual work that we have only done them a couple of times a year. Regarding other use cases, the analysis has never been real-time, and you always had to wonder whether it represents the latest status.”
Utilytics is offered with a subscription-based model for software as a service with low monthly cost, open pricing, and is directly available online.
He added: :With Utilytics, we can democratize the data analysis for the entire sales team and we know the data is always up to date. Tight co-operation with the Utilytics team and incremental development of the service during the beta program were clear indications for us about Enoro’s commitment to develop the service long-term.”
“We are delighted to welcome Vaasan Sähkö Oy as the second Utilytics customer, and we are encouraged to see such quick uptake of the service,” said Anders H. Lier, President and CEO of Enoro. “Utilytics is an innovative solution focused on helping energy companies to compete in the market place. By providing energy consumer insights, profitability overviews and detecting new market opportunities, Utilytics brings more competitive edge into energy businesses.”
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