Totaro & Associates, a market research and innovation strategy consulting firm, is launching XCQte a program management tool for multi-generational product planning. The company has also commenced development of IntelStor a market intelligence, data analytics and report generation platform due to be released in 2016.
XCQte is said to enforce accountability by assigning ownership to every initiative. All initiatives can be directly linked to the organization’s overall strategic plan. The software is also said to maintain accountability and ownership of each individual’s role in the overall strategy, and communication of those responsibilities to others.
XCQte uses proven methods for strategic product and technology road mapping to enable the new product development process. It provides a systematic evaluation method to select technology development projects which are intrinsically tied to programmatic requirements. It provides funding justification for new technology introduction projects because they are linked to the product attributes and service offerings which are governed by market drivers.
The software also comprises competitor benchmarking capabilities by incorporating the products and service offerings from over 1,500 companies. Users will be able to visualize the evolution of a competitor’s product specs and comprehend which attributes are driving product sales regionally around the globe.
IntelStor takes static data and turns it into actionable intelligence. By using secure, private cloud technology and leveraging off a distributed contribution model, IntelStor becomes the central repository for all public domain competitive intelligence. With over 34,000 news items, papers, conference presentations and other content catalogued already, IntelStor is the premier platform for market intelligence and analysis.
The analytics engine and dynamic report generation capability of IntelStor will let marketing and product development professionals make strategic recommendations in reliance on validated content. All copyrights by original content owners are respected and maintained while any proprietary data attempted to be entered will be segregated or refused.
The data in the software will be analyzed for relevant trends related to product or service offering evolution, technology trends and patterns in patent filings, regional market sales data, installed base, company news, M&A, and much more. The analytics engine will make recommendations for product attributes and specifications as well as services which will be competitive in a regional market, but also have the possibility of achieving global scale when introduced in other regions.
Key data typically disseminated via outmoded static annual reports from traditional market researchers will become active with IntelStor and delivered via periodic updates on a user-selected frequency. Notifications of updates in key content or trends can be communicated by alerts and / or e-mail, which significantly improves workflow and productivity.
Founder & CEO, Philip Totaro says, “The concept behind IntelStor was born about 12 years ago, but cloud technology now enables the capabilities. Reports and other information companies rely on to make strategic decisions is a static snapshot in time. We’re making that data dynamic and current so business strategy execution risk is mitigated.”
XCQte is available from today and IntelStor will be made available to interested beta test customers. More information is available at
Totaro & Associates
www.totaro-associates.com
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